Transformation
Consultancy
Consultancy
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We began by asking: What does knowledge look like when it moves freely across borders?
From that question, BLTN Haus designed and built the entire READ ecosystem — from its brand identity and communication system to its digital platform and CRM architecture.
We created a visual and verbal identity that celebrates scholarship and mobility — inspired by the threads of paradox between “home” and “away,” “research” and “impact.”
We then built a modular digital platform that made every stage of the program — from fellowship applications to project publishing — seamless, transparent, and measurable.The new READ platform doesn’t just manage data; it curates relationships.
It connects scholars and institutions in real time, turning what was once an administrative process into a collaborative academic network.
By aligning design with infrastructure, BLTN Haus helped transform READ into a living brand for intellectual exchange — a national program that now communicates, measures, and evolves like a modern digital product.
TRANSFORMATION
Institutional to Inspirational
Program to Platform
Identity to Ecosystem
IMPACT
• A unified brand identity and digital platform connecting Albania’s global academic diaspora.
• Fully integrated CRM for applications, cohort management, and data analytics.
• Increased engagement between fellows and local universities through clear user journeys.
• A framework for future programs under the AADF’s education and innovation portfolio.
Kep Merli sits where Albania meets the world:
between mountains and sea, myth and modernity, solitude and celebration.
BLTN Haus began by studying not the site, but the soul of the site. We listened to the wind in the forest, the salt on stone, the silence that felt almost sacred. From that silence, a brand began to speak.
A Brand Built on Stillness
We defined Kep Merli not through excess, but through restraint. Not through spectacle, but through presence. A place where luxury is not loud — it’s felt. A sanctuary for people who don’t want more things, but more meaning.
Designing the Invisible
We mapped the guest journey as a story of discovery: a path through forest shadows, sunlit terraces, saltwater rituals, and food shaped by land and memory.
Building the Ecosystem
We translated this philosophy into systems: a digital platform that feels as calm as the peninsula itself, a CRM that remembers preferences like an attentive host, an operational model that makes service feel effortless — because real luxury always does.
Hospitality That Lives Beyond the Stay
Kep Merli is no longer just a destination.
It’s a world of small, precise details that create big emotional truths.The forest becomes a wellness path.The sea becomes a private horizon.
The villa becomes a sanctuary of light, stone, and quiet confidence.
And the guest carries the experience long after they leave.
This is value: Not the transaction.
The transformation.
TRANSFORMATION
01 — Brand Reinvention
We positioned Kep Merli as: “A private sanctuary where nature, culture, and quiet luxury meet.”A brand built on stillness, craftsmanship, and emotional clarity — expressed through a complete identity, tone, and storytelling system.
02 — Experience & Operations
We redesigned the stay as a layered journey:
arrival rituals, in-villa breakfasts, forest trails, sea paths, curated escapes, seasonal moments, and a culinary program rooted in land and memory. Behind it all: service blueprints, staffing models, standards, and workflows that make excellence feel effortless.
03 — Platform & Technology
We built the digital backbone for future hospitality:unified website & digital platform CRM and PMS integration roadmapdigital concierge visionguest profiles and preference memory automation across the journey.
04 — Marketing Intelligence
We created the engine that drives growth:
global audience segmentation, direct booking funnels, pricing intelligence, content systems, seasonal narratives, and a full visibility strategy.
IMPACT
Brand — A distinctive identity anchored in Mediterranean quiet luxury.
Experience — A sanctuary that adapts to new traveler expectations.
Operations — A service model built for consistency and craft.
Platform — A digital ecosystem ready for scale and personalization.
Marketing — A revenue engine rooted in intelligence, not guesswork.
Business — A destination transformed into a long-term hospitality ecosystem.
We began with a core insight:
The Albanian international identity is built on resilience, movement, and contribution.
Liburna had to embody that spirit — not as a directory, but as a living system of mentorship.
BLTN Haus helped built Liburna from the ground up:
A brand identity inspired by navigation, exchange, and the historical Liburnian ships that symbolized movement across cultures.
A narrative system focused on empowerment, access, and borderless connection.
A digital platform that matches mentors with mentees using clear journeys, intuitive flows, and a seamless onboarding experience.
A CRM and data model designed to manage cohorts, support matches, and measure the impact of mentorship across continents.
We designed Liburna as an ecosystem:
A space where Albanian professionals abroad can invest in the next generation — and where students, entrepreneurs, and early-career talents can access guidance they would never find otherwise.
The platform doesn’t just connect people.
It builds pathways — allowing knowledge to circulate freely between cities, industries, and generations.Liburna.org becomes the bridge.
A digital home for a global identity.
TRANSFORMATION
Vision to Platform
Individual success to shared impact
Diaspora to living network
IMPACT
• A unified platform connecting Albanian internationals across the globe through structured mentorship.
• A scalable matching system for mentees and mentors across disciplines, seniority levels, and regions.
• A brand built for longevity — equally institutional, human, and aspirational.
• A CRM-powered infrastructure ready for growth, cohorts, and data-driven program evolution.
• A digital space where the Albanian diaspora can contribute, guide, and empower the next generation.
